11, Who is your market aimed at?My marketing is geared primarily toward performing stage, or stand-up balloon shows for large family audiences. My secondary market is fancy balloon
twisting for private parties.
12, What kind of work do you do mostly - parties? Corporate? Etc Right now, it is performing my 45 minute family balloon show at schools, libraries, and community centers.
13, What is your favourite/ideal gig to do?Stage shows, absolutely! When I began twisting, it was always for a line, and no matter how fast I twisted, or how long I stayed, it seemed that
someone was always disappointed. Now I get to spend 45 minutes making five balloon sculptures, for three hundred people and everyone has
a blast! As important as the balloons are to the show, it becomes more about the experience.
14, What irritates you most at a gig?Pushy, or rude adults. I have all the patients in the world for kids, and even teenagers. But I have no time adults who are ill-mannered or
behave badly in front of their own children. That, and mariachi music.
15, How do you book yourself?I stand by the side of the highway with a cardboard sign that says, "Will Twist for Food" and they just come to me.
When that fails, I rely on word of mouth and repeat bookings. I have worked very hard to create a unique style both as an artist, and an entertainer,
and really try to create a unique and magical experience for my audiences. I know I have done my job when the phone rings.
The same goes for my industry work. I have never made a DVD or taught a class just for the money. Everything that I have created has been because
I honestly believed in the material, and that others would find it useful. And fortunately for me they have.
I can always spot a performer who is in it for the money, and they always have to work much harder at the marketing and sales side than those who are
truly passionate about what they do.
I also find that showcases are great, because it gives potential clients who may not have otherwise had a chance to see you perform live do so. It also
allows you to target your marketing to specific groups. I perform at showcases for libraries and schools every year, and am now looking into showcases
for small theaters, which is where I hope to go next.
16, Whats the biggest thing you've ever made?I have been fortunate enough to have been on the crew for all four Balloon Manors, and will be returning this year for number five.
http://BalloonManor.com17, What has been your proudest achievement in our wonderful world of twisted latex?Just the fact that other Balloon Twisters and Entertainers enjoy my work, and find my ramblings semi-useful. As far as our industry goes,
I cannot thing of any higher praise.
18, What advice would you give to someone starting out, or wanting to increase their business?If you really want to be successful at anything, you need to be passionate about it. To really succeed as a balloon artist I think you
need to be passionate about not only learning and honing your art, but about people, and marketing as well.
Passion is what will push you to always keep studying and learning. Passion is what helps you endure the hard times. Passion is
separates the good, from the great.
19, What road in latex do you see yourself taking in the futureThe one no one else has thought of yet.