Restaurant Brochure

Started by AmazingBarry, December 12, 2010, 12:53:41 PM

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AmazingBarry

I thought I would try putting together a brochure for getting some restaurant work.  This is my attempt and I wanted to know if anyone had any feedback.  There is still a bit of whitespace that I can utilize.

Graham Lee

#1
Sometimes less is more, many people try to cram too much info into too small a space, any chance you could turn the picture around so that it's easier to view and read?
"Lets Improve Our Art"
Balloon Excellence 2012 Award Winner
For Services to the Balloon Community.
https://www.balloonartwholesale.co.uk
http://www.sempertexballoons.co.uk

AmazingBarry

#2
The way the upload works it will let me post pictures that are taller.  Here they are oriented correctly, but they are lower resolution.  I hope they are still readable.

Graham Lee

#3
How is this to be folded? Do you need your number on three times and website twice? Could you add other details instead.
"Lets Improve Our Art"
Balloon Excellence 2012 Award Winner
For Services to the Balloon Community.
https://www.balloonartwholesale.co.uk
http://www.sempertexballoons.co.uk

Mark-m

#4
What about a dark patented background?

magicadie

#5
Just a thought about the wording under the heading, Quality entertainment brings in customers.

Good tableside entertainment not only will not only leave guest feeling good about their visit,

And instead have.... Great tableside entertainment will not only leave 'Your guests' feeling good about their visit, etc etc.

At the moment it just doesn't sound right to me.

Hope it helps.
Cheers

Neil

#6
Hi Barry

Well, you did ask!!   :?

Here's my thoughts --

You are in the business of selling art - therefore I'd have more pictures and less words  - after all that's what you're selling.  A few really strong, high impact, 'wow' designs would work, I think.

The middle and right sections of the first page are (by any other words) identical - you could use this space better without duplication.

I second magicadie's comments above about the lack of superlatives in your text

It's worth reading the text again to check it makes sense - ' Good tableside entertainment not only will not leave guests feeling good...'  That says that guests will not feel good, I think?!?!  

I'm not sure that 'Experience of restaurants' really tells me anything as a potential customer (unless I own a restaurant and am looking for a balloon artist).  I'd think in terms of 'Does this mean anything to the customer or do they care..?'  If not, leave it out.  Again, 'Award winning balloon artist, speaker and entertainer' - Very impressive, but which did you win an award for?  If it was speaking then why mention it here?  If it wasn't speaking, then why mention it here?  ;)

'Professional and FUN' - as a customer, I'd kind of expect this as a given rather than it being a selling point.

However, it's an easy to read, clear brochure style, so I think you are definitely on the right tracks.  It does just come across a little (in parts) of filling space rather than 'saying something' though.

Please take this as constructive criticism!  I hope it helps.

--Neil
"I don\'t know the key to success, but the key to failure is trying to please everybody." - Bill Cosby

AmazingBarry

#7
Thanks for all of the great feedback.  I am reworking parts of it and I will post it again when I am finished.

Signeddiamond

#8
I am unsure if I am late to the party but I have a suggestion. In am older edition of Genii I found an article dedicated to fold up table advertisements for magicians. The same principal I am sure can be applied here. The card was a simple tent fold with the information presented only on the front. The front also presented a large top hat with "prop up the rabbit and i will come perform for your table". This meant that on the other side was a printing of a rabbit that when cut out and folded up resembled a rabbit coming out of a hat (I hope this makes sense). This insured that every table had the power to influence when they were entertained and it gave a much better impression. Consider how you feel when a used car salesman approaches you unsolicited while looking around compared to you retrieving a salesman when you require them. I would want to buy more from the one that left me in peace and helped when I needed it.

This tactic can be applied to a balloon card very easily. Perhaps instead of a rabbit in a hat you could have a picture of your body and when it asks to flip up your head to receive balloon entertainment. Your head is replaced with a cutout of an inflated balloon with an image of your face drawn on it.

This idea may not be for you but I thought it was a novel approach to restaurant work and a great motivated way to get your name on the table.

As for your card at the moment, I would advise a subtle color for the background. White looks a little plain and black can overpower the whole thing (exceptions do apply).


As always,
Dylan